Rich Repair Routine

Damage doesn’t always come from one single cause. Repeated colouring, straightening, blow-drying and environmental exposure can slowly wear down the hair structure.

A repair-focused shampoo helps to:

• Cleanse without stripping already-dry hair
• Improve softness and smoothness after washing
• Support weakened or over-processed strands
• Reduce the look and feel of rough, brittle ends
• Help hair feel stronger and more resilient over time

This makes Rich Repair Shampoo ideal for hair that no longer responds well to basic shampoos.

Rich Repair is designed for hair that has endured heat, chemical treatments, or everyday stress. Our Rich Repair products rebuilds and strengthens each strand from the inside out. It restores moisture, smooths the cuticle, and leaves hair soft, flexible and resilient.

Rich Repair Shampoo is well suited to:

• Coloured or chemically treated hair
• Heat-styled or over-processed hair
• Dry, rough or brittle hair textures
• Hair prone to breakage or tangling
• Anyone rebuilding the condition of stressed hair

Adjusting how often you wash and how much product you use helps tailor results to your hair’s individual needs.

Repair starts at the cleansing stage. Using a targeted repair shampoo creates a healthier base for conditioners, masks and leave-in treatments to work more effectively.

For best results, Rich Repair Shampoo is typically paired with a strengthening or repairing conditioner and weekly treatment mask to support long-term hair condition.