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Pump Soft Curl Gel

$27.00 USD

PUMP Soft Curl Gel gives a light to medium hold while hydrating your curls at the same time. A perfect balance of moisture and protein make it effective on both high and low porosity hair.

How to Use

While your hair is wet, apply a few pumps of gel into the palm of your hands and rub together. Apply from roots to ends and scrunch into hair from the tips to roots.

250ml, 8.5 fl oz

Tash's Tips

Once applied, allow hair to air dry or you can use the Pump Curl Diffuser to get the excess moisture out and set your curls.

To help the gel soak in you can plop your curls up for 10 mins in the Pump Bamboo Hair Towel

Can you use it with other styling products? Yes! you can mix with either the 2in1 Cream or Curl Milk, you may not need to use as much product if you are applying them one after the other.


Aqua, Xanthan Gum, Glycerin, Panthenol, Methyl Gluceth-20, Heptyl Undecylenate (Derived from Castor Oil), Cocos Nucifera (Coconut) Oil*, Aloe Barbadensis Leaf*, Hydrolyzed Rice Protein, Chamomile Recutita (Matricaria) Flower Extract, PVP, Hydrolyzed Quinoa, Butylene Glycol, Glycerin, Potassium Sorbate, Natural Fragrance, Sorbitan Caprylate, Propanediol. (*Organic ingredients)

Shipping Info

All orders are shipped on the same day you place the order, if ordered before 3pm AEST.

Curly Girl Best-Seller!

Tame your curls for good, with the curl gel that Curly Girls everywhere, swear by.
Pump Soft Curl Gel

Watch and Learn

Apply a few pumps of gel into the palm of your hands and rub together. Apply from roots to ends and scrunch into hair from the tips to roots.

Curl Gel Australia

This Curl Gel is perfect for a gentle amount of control and definition without the weight and texture that comes with a thick gel. It helps to maintain your curl texture between wash days for those with both high and low-porosity hair. If you’re not sure what hair type you have check out our blog What is Hair Porosity

The Purpose of A Curl Gel 

A light to medium hold curl gel like the Pump Soft Curl Gel serves a distinct purpose in styling. It provides an effective yet flexible hold that helps define curls and reduce frizz without making the hair feel heavy, crunchy, or sticky.
Making it ideal for maintaining the natural bounce and movement of textured hair, allowing it to keep its shape throughout the day without appearing stiff or artificial. Some styles you can consider creating with this curl gel include natural bouncy curls, twist-outs or braids and updos. Need more styling inspiration check out our Style and Protect collection.

Hydration is the most important benefit of this gel. Curly and textured hair tends to be on the dryer side and a hydrating gel helps your hair retain moisture, therefore helping you maintain your curl shape and reduce frizz. When your curly hair is well-hydrated it is going to be more resilient to environmental factors such as heat and pollution. Simply apply the curl gel to your wet hair, give it a quick scrunch to activate the curls, and head out the door.

The Hero Ingredients

Our Soft Curl Gel is packed with powerhouse ingredients that work in harmony to enhance moisture retention, improve hair elasticity, and reduce breakage. Here's a spotlight on our select few:

Hydrolysed Quinoa

Sourced from nature’s pantry, Hydrolysed Quinoa offers a potent protein infusion for your hair strands. This wonder ingredient coats and guards your follicles against environmental stressors, all the while enhancing curl definition for that perfect bounce.

Aloe Barbadensis Leaf Extract:

Aloe extract, known for its high water content and pH-balancing properties, revitalises your curls by locking in moisture. Its soothing benefits work wonders to uplift your curly hair’s health and visual appeal.

Chamomile Recutita (Matricaria) Flower Extract

Chamomile Extract is vitamin rich and jam packed with abundant in antioxidants. This ingredient helps restore your curls to their natural glory and maintains a healthy balance, leaving your hair shiny and radiantly healthy.


To promote hair growth, adopting a holistic approach is essential. Find all the steps you need in your Curly Girl Routine at Pump Haircare, we believe in using all natural ingredients to maintain our curls flare.

If you’re unsure where to start check out our curly girl pump packages for a complete curly routine. 

These ingredients find themselves on our Block-list
Made in Australia. Vegan. Cruelty Free. Made in Australia. Vegan. Cruelty Free.
Pump Soft Curl Gel

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